Hey Reader,
We are spending a week with all these experts at the Retreat Academy, happening soon in Switzerland at the cow-esome venue of Coliving Frilingue 🐮.
Prepare for a rush of positivity and energy, today we feature Jin Luo, an online solopreneur that had worn so many hats, that she ultimately decided to fully embrace her personal brand to make it really "personal".
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Jin's past work includes career coaching, language teaching, intercultural training and maybe one day will include retreats too.
Not fitting into job titles and still doing "everything everywhere all at once", she loves talking about personal branding.
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At the Retreat Academy, Jin (pronounced like "Gin" Tonic🍸in case you're asking) will explain why Retreat Leaders can unlock even greater opportunities by stopping using their Instagram as a shop window, and open instead a window on their authenticity.
As business owners, it's often tempting to turn your personal Instagram into a sales page - which also means, having our self-chosen profession as our central identity. Thought it's a great idea, because you've "niched down" your content? Let's think again. In her talk Jin will show you why your personal branding is ultimately personal - which means, expressing all aspects and all identities of yourself - and why a multifaceted personal brand, however counterintuitive it sounds, will only do good to your retreat business.
Do you want to meet Jin? Grab a last minute ticket.
See you very soon,
Have a great week ahead!
Federico & Alessio
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